Google iri kuchinja nekukurumidza maratidziro ainoita mhinduro dzekutsvagaUye chimwe chezviedzo zvine simba zvikuru muSearch Labs ndechekusanganisa "AI Mode" nechinhu chitsva cheWeb Guide. Zvese zvinoshandisa Gemini uye matekiniki epamusoro senge query fan-out kuronga patsva SERP, zvichikanganisa zvakananga traffic yechinyakare.
Kana uchishanda muSEO, uchigadzira zvemukati, kana kuti uchida kungonzwisisa kuti ruzivo rwako rwekutsvaga paGoogle ruchachinja sei, izvi ndezvenyu.Unofanira kuziva kuti Web Guide chii, kuti ungaigadzirisa sei kubva kuSearch Labs, kuti chii chinodiwa pakuita kuti AI Mode ishande, uye kuti masaini ekugadzirisa ari kutanga kutakura mutoro mukuru munzvimbo itsva yekutsvaga.
Chii chinonzi Google Search's AI Mode uye inoenderana sei neWeb Guide?
"AI Mode" yeGoogle Search inyaya inowanikwa muSearch Labs iyo inokutendera kuti utaure nemhinduro dzekutsvaga muchimiro chehurukuro.Hazvitsivi zvachose mhedzisiro yechinyakare, asi zvinodziisa pabasa rechipiri nekupa mhinduro dzinobva kuAI, pamwe nekukwanisa kubvunza mibvunzo yekutevera uye kutangazve hurukuro dzekare.
Iyi AI Mode inoshanda pamwe chete nedzimwe nzira mbiri huru dzeGoogle dzakavakirwa paGemini.Mafungiro eAI neWeb Guide pachayo. Kunyange zvazvo AI Overviews ichigadzira pfupiso yakaratidzwa pamusoro pe "All", Web Guide inorongazve malink, kunyanya mu "Web" tab, kuita mapoka ane dingindira, ichiedza kuremekedza zviri nani kuonekwa kwemapeji anopa ruzivo.
Mutemo weGoogle wekuti "hapana kudzvanya" wakanganisa mamiriyoni emawebhusaiti enhau nezviri mukati.Sezvo vashandisi vachiwanzowana zvese zvavanoda vasina kubuda muinjini yekutsvaga, Web Guide inoedza kuderedza zvishoma izvi: AI ichiripo, asi malink anodzokazve pakuona kana tichienzanisa neblock imwe chete yekupindura.
Mukuita, Web Guide inoshandisa AI kuisa mapeji ane hukama muzvikamu zvinobatsira (semuenzaniso, “Mazano Ekushandisa Mari”, “Kuchengetedzeka Kwevakadzi Vanofamba Vega”, “Tsika Dzemunharaunda”…), imwe neimwe ine pfupiso diki yakagadzirwa, uye pasi payo pane ma URL mashoma anopindura kune chinangwa chaicho chemubvunzo.
Zvinodiwa pakushandisa Search Labs neAI Mode
Usati wakurukura nezvekugadzirisa, zvakakosha kunzwisisa kuti Search Labs neAI Mode hazviwanikwe nemunhu wese.Google yakatsanangura zvinodiwa uye zvipingamupinyi zvinosarudza kuti ndiani anogona kuita kuti kuyedza uku kuitwe.
Chekutanga, unofanira kunge wava nemakore anopfuura gumi nemasere ekuberekwa uye uchishandisa account yako yeGoogle yaunodzora zvakananga.Maakaundi eGoogle Workspace, kusanganisira edzidzo (Google Workspace for Education), haasi kushandiswa parizvino, saka kana ukashandisa account yekambani pamwe hauzooni chiratidzo cheLabs kana sarudzo dzeAI Mode.
Mutauro unokoshawoZviitiko zveAI Mode neSearch Labs zvinowanikwa mumitauro yakasiyana-siyana, kusanganisira Spanish, English, German, French, Brazilian Portuguese, Italian, Japanese, Korean, Arabic, Hindi, Russian, Turkish, uye Vietnamese, pakati pemimwe yakawanda. Google ine runyorwa rwepamutemo rwemitauro inotsigirwa uye iri kuramba ichiruwedzera.
Chinhu chakakosha chekuwana zvakanyanya kubva muAI Mode inhoroondo yekutsvagaGoogle inokurudzira kuti "Web & app activity" ikwanise kushandiswa nekuti haingobvumiri mhinduro chete asiwo kutangazve hurukuro dzapfuura mukati meAI Mode tab. Kana usingakwanise kushandisa iyi sarudzo, unogona kuramba uchishandisa kuyedza, asi ucharasikirwa nekuenderera mberi kwemibvunzo yako.
MuUnited States, zvakare, kugadziriswa kwe AI Mode Zvinoenderana nesarudzo ye "Gadzirisa Tsvaga"Kubva muakaundi yako yeGoogle, muSearch Personalization settings, unogona kuvhura kana kudzima sarudzo iyi. Kana wakaibatidza pamwe chete neWeb neApp Activity, AI ichagadzirisa zviri nani mhinduro dzayo kuti dzienderane nezvaunofarira uye tsika dzako.
Maitiro ekutanga uye ekushandisa AI Mode muGoogle Search Labs
Kana zvinodiwa zvekutanga zvazadzikiswa, danho rinotevera nderekupinda muSearch Labs uye kuvhura AI ModeMaitiro acho anogona kuitwa kubva pakombuta nefoni, asi pfungwa yacho yakafanana: pinda neakaundi yako wega wobuda mu incognito mode.
Pakombiyuta, vhura browser yako yaunovimba nayo wobva wapinda muGoogle sezvawagara uchiita.Iva nechokwadi chekuti hausi pahwindo rakavanzika kana kuti risingazivikanwe, nekuti data rezviitiko harina kuchengetwa mumodhi iyoyo uye mamwe maLabs experiments angasashanda nemazvo.
Paunotanga kutsvaga paGoogle, uchaona bhawa rakajairika raunonyorera mubvunzo wako.Kune maakaundi ane kuyedza kwakagoneswa, sarudzo yeAI Mode ichaonekwa pazasi, kana kuti unogona kuiwana uchishandisa chiratidzo cheSearch Labs flask. Ingodzvanya bhatani iroro kuti upinde munharaunda yekukurukurirana.
Kubva ipapo unogona kubvunza mibvunzo nemeseji kana nezwi uye kugamuchira mhinduro dzakagadzirwa neAIUnogona kubvunza mibvunzo ine chekuita nazvo, wonyatsoongorora misoro midiki, woshandisa koramu yenhoroondo yeAI Mode kana tab kuti udzokere kune zvawakaita kare. Kana uine vanhu vakanyoresa seGoogle AI Pro kana AI Ultra (muUS), zvimwe zvinhu zvakabatanidzwawo muchiitiko ichi.
Kana pane imwe nguva uchida kudzima kana kudzorera AI Mode kubva kuSearch LabsVhura tab itsva mubrowser yako, tinya pane chiratidzo cheSearch Labs chiri pamusoro peji, uye mukati me experiments panel, fambisa switch yeAI Mode chaiyo kuti uibatidze kana kuidzima.
Kugadzirisa nekubvisa nhoroondo yeAI Mode
Chimwe chezvinhu zvinonyanya kukosha pabasa reAI ndechekubata nhoroondo.AI Mode inochengeta kutsvaga nekukurukurirana muakaundi yako, zvichikubvumidza kuti utange pawakasiya, asi zvinomutsawo kunetseka nezvekuchengetedzwa kweruzivo.
Kuti uongorore uye udzime kutaurirana uku, tanga wapinda muAI Mode zvakare kubva pakombuta yako.Kuruboshwe uchaona chikamu che "AI Mode History", chinoratidza mibvunzo yakachengetedzwa uye zvikamu.
Kana uchida kudzima tsvakiridzo chaiyo kubva kuAI Mode, sarudza chinhu chinoenderana munhoroondo uye shandisa sarudzo yekubvisa yega yega.Nenzira iyi, hurukuro iyoyo kana mubvunzo hazvizoonekwizve pane rondedzero, kunyange zvazvo zvingaramba zviripo kwemaminitsi mashoma mune mamwe marekodhi emukati kusvika zvadzimwa zvachose.
Kana uchida kuita kuchenesa kwakajairika, AI Mode inopawo sarudzo yekudzima nhoroondo yese panguva imwe chete. uchishandisa bhatani rekuti "Clear all". Ziva kuti izvi zvinongokanganisa nhoroondo chaiyo yeAI Mode; mubvunzo mumwe chete ungangoonekwa munhoroondo yako yese yekutsvaga paGoogle.
Paunobvisa kutsvaga kubva kuAI Mode, Google inonyevera kuti zvimwe zvinogona kuoneka kwenguva pfupi mu "My Activity"Zvinhu izvi zvinodzimwa otomatiki mumaawa asingasviki makumi maviri nemana, uye kana uchida kukurumidzisa maitiro acho, unogona kugara uchiwana My Activity uye kudzima zvinyorwa izvozvo nemaoko.
Pamusoro pezvo, mukutaurirana uko AI Overview inotanga yaonekwa wobva wasarudza "Ongorora zvakadzama muAI Mode"Zvinyorwa zviviri zvakasiyana zvinogadzirwa: chimwe chemubvunzo wekutanga uye chimwe chekuchinja kuenda kunzvimbo yekukurukurirana. Kubvisa nhoroondo yeAI Mode chete hakubvisi otomatiki rekodhi yekutsvaga kwekare; kuti uite izvozvo, unofanirawo kubvisa chinyorwa ichocho kubva munhoroondo yese.
Maitiro ekutumira mhinduro pamusoro peAI Mode uye kuedza kweSearch Labs
Google inosimbirira kuti AI Mode nezvimwe zvese zviri muSearch Labs zviedzo zviri muchikamu chekuedza.uye kuti inoda mhinduro chaiyo yemushandisi kuti igadzirise zvikanganiso, kugadzirisa maitiro emodhi, uye kutsanangura kuti interface ichashanduka sei.
Mumhinduro yega yega inogadzirwa neAI Mode, uchaona zviratidzo zve "Like" uye "Dislike" pazasi.Kana mhinduro yako ichibatsira, unogona kudzvanya chiratidzo chekuwedzera uye, kana uchida, vhura fomu rekuti "Share more feedback" kuratidza kuti sei waiona ichikosha, nekusarudza chikamu uye kuwedzera ruzivo muchikamu chemashoko.
Kune rumwe rutivi, kana mhinduro yacho isina kunyatsojeka, isingabatsire, kana kuti ine dambudziko guruDzvanya pane chiratidzo chekuramba. Fomu diki rinozovhurika kwaunogona kutsanangura chikonzero (semuenzaniso, zvirimo zvekare, kusava nepfungwa dzakafanana, rusaruro, nezvimwewo) uye kutsanangura tsananguro yako.
Kana wapedza kutsanangura dambudziko kana kuvandudzwa kwaro, tinya pakanzi “Tumira”Pamwe chete nepfungwa yacho, kutsvaga kwekupedzisira pamwe nemigumisiro yayo zvichabatanidzwa, izvo zvinobatsira matimu eGoogle kudzokorora kutaurirana uye kugadzirisa maitiro emuenzaniso.
Kana uchida kutumira mhinduro nezvekuyedza kweAI Mode zvakazara, kupfuura mhinduro chaiyoUnogona kuita izvi kubva kuSearch Labs: vhura tab itsva mubrowser yako, enda kuchiratidzo cheLabs, tsvaga kadhi rekuti "AI Mode", uye pazasi, tinya pa "Feedback." Ipapo unogona kugovera mamwe mafungiro akajairika nezvechiitiko ichi.
Chii chinonzi Google Web Guide uye nei ichikosha?
Web Guide ndeimwe yekuedza kubva kuSearch Labs iyo inochinja zvakanyanya maratidzirwo anoitwa mhedzisiro mu "Web" tab.Panzvimbo pekunyora malink gumi ebhuruu akamira, Google inounganidza mapeji kuita mabhuroko ane dingindira akagadzirwa neAI, rimwe nerimwe riine misoro midiki yaro uye pfupiso pfupi.
Pfungwa yacho ndeyekuti, kana mubvunzo wako wakakura kana kuti wakanyorwa nenzira yekukurukurirana (semuenzaniso, "nzira yekufamba ndega muJapan" kana "nzira yekutaura nemhuri yangu munzvimbo dzakasiyana dzenguva"), injini yekutsvaga haimanikidze kugadzirisa kutsvaga, asi inokupa zvinhu zvikuru: kutakura, pekugara, tsika, kuchengetedzeka, zvishandiso zvekufona nevhidhiyo, kuronga nguva, nezvimwewo.
Kuseri kweWeb Guide kune vhezheni yakagadzirwa yeGemini yakadzidziswa kunzwisisa chinangwa chemubvunzo uye chimiro chezviri mukati mewebhu.Iyi modhi inoongorora mapeji akakodzera, inoona zvinhu zvakakodzera, misoro uye mhando dzezvinyorwa (mazano, ongororo, zvakaitika pamunhu, kuenzanisa…) uye inozviisa mumapoka pasi pemisoro inogadzirwa nekukurumidza.
Panzvimbo pekuviga ma link sezvinoitika mune mamwe mapfupiso eAIWeb Guide inovaisa pamberi nepakati mukati meboka rega rega. Anoramba ari ma URL akajairwa, anofambiswa neGooglebot, anopa simba uye anogona kugamuchira ma clicks, asi ikozvino akarongeka nechinangwa, kwete chete nehukuru hwemunhu zvichienderana nezvinhu zvekare.
Google yataura pachena kuti Web Guide ichatanga kushandiswa uye ichatanga kushandiswa mu "Web" tab.Inowanikwa chete kune avo vanonyoresa kuSearch Labs, asi yakaratidzawo kuti, kana data nekushandiswa zvakanaka, urongwa uhwu hwedingindira hunogona kuwedzerwa kune "Zvese" zvinoonekwa muzvikamu zvinotevera.
Mashandiro anoita Web Guide: Kubvunza mibvunzo nekuronga mapoka enyaya
Chinhu chikuru chehunyanzvi chinoita kuti Web Guide ikwanise kugoneka ndicho chinonzi "fan-out query".Pane kutsvaga kamwe chete uchishandisa chirevo chako, sisitimu iyi inogadzira mibvunzo yakati wandei yakabatana uye inoimhanyisa panguva imwe chete kuti inyatso tsanangura nyaya yacho.
Maitiro acho anotanga nekuongorora mubvunzo mukuru kuti uone misoro midiki, mibvunzo inowanzo bvunzwa, kuenzanisa, kana zvimwe zvinhu zvidiki zvinowanzo enderana nawo.Kubva ipapo, Gemini inogadzira shanduro dzakawanda dzakasiyana dzekutsvaga kwako, imwe neimwe yakatarisana nechikamu chakati (mitengo, kuchengetedzeka, nzira, zvinodiwa pamutemo, humbowo, nezvimwewo).
Mibvunzo iyi inotumirwa panguva imwe chete kuGoogle's search infrastructure.Mhedzisiro yakakodzera inotorwa kubva kune imwe neimwe, iyo inozogadziriswa zvakare nemuenzaniso kuti ione mapatani: mapeji api anoenderana zvakanyanya nechikamu chimwe nechimwe, rudzi rwezvinyorwa zvaanopa, uye kuti anobatana sei.
Neruzivo rwese irworwo, Web Guide inovaka mabhuroko edingindira aunoona mu interface.Bhuroko rega rega rine zita rinogadzirwa otomatiki (semuenzaniso, "Mazano eBhajeti reKufamba kuJapan" kana "Nhau Dzemunhu Dzekufamba Uri Wega"), pfupiso pfupi inotsanangura boka racho, uye runyorwa rushoma rwezvinobatanidza zvinoenderana nemusoro wenyaya iwoyo.
Maitiro aya ane zvakanakira zvakawanda.Mushandisi anowana maonero akazara uye akajeka pasina kutsvaga chiuru, Google inogona kutarisira mibvunzo ine chekuita neizvi uye kuratidza zvirimo zvakasiyana-siyana, uye mawebhusaiti ane zvirimo zvakadzama uye zvakarongeka zvakanaka ane sarudzo dzekuonekwa mumapoka chaiwo kunyangwe dai aisambove pamusoro wekare.
Panyaya yekutsvaga, Web Guide inoderedza kudiwa kwekuvhura ma tabo akawanda uye inokurudzira kuongorora kwakabatana mukati menyaya imwe chete, sezvo zviri nyore kubva kune rimwe boka kuenda kune rimwe ("bhajeti", "kuchengetedzeka", "zviitiko zvemunhu") pasina kurasikirwa nemamiriro ekukurukurirana kukuru.
Kusiyana pakati peWeb Guide, AI Overviews uye AI Mode
Kunyangwe Web Guide, AI Overviews uye AI Mode zvichigovana hwaro hwetekinoroji hweGemini uye kushandiswa kwequery fan-outBasa rega rega rinogadzirisa dambudziko rakasiyana uye rinoonekwa muchikamu chakasiyana chenzvimbo yekutsvaga.
Ongororo dzeAI dzinoratidzwa pamusoro pe "Zvese" tab Inoratidzwa sebhokisi hombe rine pfupiso, pamwe chete nemalink mashoma akanyorwa. Kuyerera kwacho ndekwekuti: unoverenga mhinduro yakagadzirwa, uye dzimwe nguva unodzvanya pane imwe yenzvimbo kana uchida rumwe ruzivo. Unogona kuiona semhando yemhinduro inovandudzwa yekukurumidza.
Kune rumwe rutivi, AI Mode inogara mu tab yayo mukati mekutsvaga. uye inoshandisa fomati yekukurukurirana. Unoibvunza mibvunzo, inodzosera mameseji ekukurukurirana, uye kunyangwe ichigona kuratidza ma links, aya haasi iwo anonyanya kukosha pachiitiko ichi; chinhu chikuru ihurukuro neAI uye kugona kubatanidza mibvunzo yekutevera.
Gwaro reWebhu riri pakati penzira mbiri idzodzoInoshandiswa mu "Web" tab (mukati meSearch Labs), ichirongazve runyorwa rwemhedzisiro yechinyakare kuita mapoka ane dingindira nezvidimbu zvidiki. Ichiri kutarisa pakuratidza maURL ega ega, asi inochinja zvakanyanya kurongeka uye mamiriro azvinoonekwa.
Mukuita, izvi zvinoreva kuti peji rako harisi kungokwikwidzana nechinzvimbo chakati mukoramu ine malink gumi.asiwo nekuonekwa mubhokisi rakati, munzvimbo inoonekwa mukati mebhokisi iroro uye, kana uine rombo rakanaka uye uine chimiro chakanyatsofungwa, zvichitokanganisa zita reboka nekuda kwemisoro yako yeH2 neH3.
Google yakataura kuti kana Web Guide ikava yakakosha kune vashandisi, inogona kuwedzera rudzi urwu rwekuronga dingindira ku "All" tab.Kana izvozvo zvikaitika, tinenge tichitaura nezvekuchinja kwemaumbirwo muSERP, kwakafanana nekusvetuka kubva kuSGE kuenda kuAI Overviews, asi tichitarisa kuti mawebhusaiti echinyakare anoparadzirwa uye anoburitswa sei.
Mhedzisiro yeWeb Guide neAI paSEO: kubva pazvisungo gumi zvebhuruu zvinoenda kumapoka ezvidzidzo
Kwemakore anoda kusvika makumi matatu, SEO yakavakirwa pazvinzvimbo zvekukwira mukati merunyorwa rwebhuruu.NeWeb Guide, manera iwayo anotsveyama parutivi: ikozvino unokwikwidzana mukati memapoka ane dingindira, nepfungwa yechinangwa, kwete kungotsvaga chinzvimbo chakazara.
Kurongeka kwemapoka eWeb Guide hakuenderane nehurongwa hwekare hweorganicPeji raive rechitatu muSERP nezuro rinogona kupedzisira ravigwa muboka risingaonekwe zvakanyanya kana kuti rinokwanisa kuwedzerwa, nepo zvirimo zvitsva, zvakanyatsoenderana nemusoro wenyaya ("manomano ekupasa chitima", "pekugara paKisimusi", nezvimwewo), zvinogona kusvetukira pamusoro pebhuroko rakakodzera husiku hwese.
Kutsvaga kwenguva refu, kwekukurukurirana ndizvo zvinowanzo konzera Web GuideAya ndiwo chaiwo mibvunzo mirefu ine chinangwa chikuru uye makwikwi mashoma anodiwa nevagadziri vezvinyorwa. Kana wakambokwezva vanhu nezvinyorwa zvakagadzirwa zvakanaka zvemibvunzo iyi, ikozvino uchaona kuti AI inochinja sei mutambo.
Zvisinei, mukati mekukanganiswa kune mukana wekuti avo vanofambira mberi vabudirire.Sezvo Web Guide ichiramba iri bvunzo yekusarudza mukati meLabs, modhi iyi ichiri kuvimba zvakanyanya nemapeji akarongeka zvakanaka, ane misoro yakajeka, maburi ekupindura mapfupi, uye data rakarongeka rinoita kuti zvive nyore kunzwisisa misoro midiki.
Muchidimbu, Web Guide haibvisi kudiwa kwezvinyorwa zvakanaka, asi inozviwedzera.Mawebhusaiti ane zvinyorwa zvisina kurongeka, misoro inovhiringidza, kana schema isina kunaka ari kuwana zvichiwedzera kuoma; nepo avo vanochengetedza ruzivo rwavo rwekugadzira vanogona kukunda kunyange hofori dzinoramba dzichigadzirisa chete nekutarisa pa "10 blue links".
Nguva: Kubva kuSGE kuenda kuAI Mode uye Web Guide
Kuzvipira kweGoogle mukutsvaga kwekutsvaga hakuna kuonekwa panguva imwe chete, asi kwakawanda.Kunzwisisa kutevedzana ikoko kunotibatsira kuona kuti shanduko ingave yakananga kupi mumakore anotevera.
Chikamu chekutanga chaive SGE (Search Generative Experience), chakatangwa muna Chivabvu 2023 kuLabsVashandisi vaiva mumutsara vakaona bhokisi repfupiso rakagadzirwa neAI pamusoro pemhinduro dzeorganic, kunyanya dzekutsvaga kwekutenga, mibvunzo yekuti ungazviita sei, uye misoro yehutano. Ndiyo yaive chiratidzo chekutanga chakakomba chekuti mhinduro dzakagadzirwa dzaigona kukwikwidzana zvakanangana nedzepakutanga.
Zvadaro kwakauya AI Mode, iyo yakachinja kubva pakuva yekutanga kuenda pakuparurwa kweveruzhinji muUS muna 2024.Pano, Google yakatanga yaedza nzira yekutsvaga apo malink aingoda kusarudzwa, akavanzwa kumashure kwemamenyu ekudonhedza pasi, uye kutaurirana kukuru kwaiitika mu chat interface. Ma SEO mazhinji akabva atanga kufunga nezvekuti vangawana sei ma quotes muAI, kwete kungotarisa chete.
Chikamu chikuru chechitatu iWeb Guide, iyo iri kutanga sekuyedza mu "Web" tab.Iye zvino, pachinzvimbo chekugadzira pfupiso pamusoro pemalink, Gemini inoronga runyorwa mumapoka ane dingindira, akagadzirwa kubva mukutsvaga kwakafanana (fan-out), uye inopa pfupiso diki pabhuroko rega rega.
Tichitarisa mberi, zvese zvinoratidza kuti Google ichaedza sangano iri munzvimbo dzakawanda dzeinjini yekutsvaga.kusanganisira tab ye "Zvese", chero bedzi mashandisirwo uye kutaurirana zvichitsigira izvozvo. Kana AI Overviews yakatora gore rose kuti ibve pakuedza kushoma kuenda pakuvapo kwakakura, hazvingave zvisina musoro kutarisira kuwedzera kwakafanana kweWeb Guide kana yakura.
Kune varidzi venzvimbo, fungu rega rega rakakwidziridza nhanho.SGE yaida ndima pfupi, dzinogona kutaurwa; AI Mode yakapa mubayiro wekushandiswa kwedata rakarongeka uye masaini eEEAT; uye ikozvino Web Guide inofarira mapeji anokodzera semabhuroko akazvimirira mukati meboka, nemisoro inotsanangura uye data rakakosha rakaiswa pakutanga.
Zviratidzo zvakakosha zvekusarudzwa mukati meWeb Guide
Miedzo yekutanga yeWeb Guide inoratidza kuti simba, kukosha, uye hutsva zvichiri kukosha.asi ikozvino yagadziriswa nekukwanisa kwepeji rega rega kupinda muchikamu chakajeka chinotorwa nyore nyore neAI.
Zviratidzo zvemhinduro pfupi ndeimwe yezviratidzo zvinonyanya kukoshaGemini inowanzoda ndima pfupi (dziri pasi pemashoko 80-90) dzinopindura mubvunzo chaiwo. Kusanganisira "pfupiso diki" kana mhinduro pfupi mushure mekusuma chikamu chimwe nechimwe kunogona kubatsira zviri mukati mako kuva musimboti weboka.
Ruzivo rwakarongeka runoshandawo kwauriMaschema akadai seFAQPage, HowTo, kana ItemList anobatsira kugadzira mibvunzo midiki uye runyorwa mukati mezvinyorwa zvako, zvichiita kuti zvive nyore kuabatanidza nemusoro wenyaya muWeb Guide. Nguva dzose zvakanaka kusimbisa schema uchishandisa maturusi eGoogle emhedzisiro yakawanda.
Kurongeka kwemisoro (H2, H3, nezvimwewo) kunova kwakakoshaGwaro reWebhu rinogona kushandiswazve kana kukurudzirwa nemisoro yako yemazita emabhuroko; kana uine zvikamu zvakajeka zvakaita sekuti "Mazano eBhajeti yeX", "Kuchengetedzeka kwe..." kana "Matanho e...", unowedzera mikana yekuti boka rakaunganidzwa muSERP rifanane nechimiro chako chemukati.
Kutsva chimwe chinhu chakakosha, nekuti mibvunzo yakawanda inoburitswa inosanganisira zvinhu zvishoma nezvishoma zvine chekuita nenguva. (“2025”, “mafashoni matsva”, “zvitsva”). Kuratidza zvakajeka zuva rekuburitswa kana rekupedzisira, uye kuongorora zviri mukati nguva nenguva, zvinogona kuita mutsauko mukuru zvichienzaniswa nezvinyorwa zvekare, zvisina kugadziriswa.
Chekupedzisira, zviratidzo zvekudyidzana uye kuwanikwa kwevateereri veAI zvine basawo.Kushanda zvakanaka pawebhu (LCP yakagadziriswa, INP, CLS), kutsigira zviri mumifananidzo (mifananidzo, mavhidhiyo, matanho anoratidzwa), uye kusavhara marobhoti akaita seGoogle-Extended zvinowedzera mikana yekuti peji rako riverengerwe, rinzwisiswe, uye rishandiswe neGemini pakuronga mapoka.
Mhedzisiro yevagadziri vezvinyorwa uye mazano eSEO
Kubuda kweWeb Guide neAI Mode hazvirevi kuti SEO yafa, asi zvinoreva kuti mamiriro ezvinhu achinja zvachose.Hazvina kukwana kungodzokorora izwi guru wowana malink: unofanira kufunga nezvekuti AI ichatsanangura sei nyaya yako uye kuti URL yega yega ichakwana kupi mumapoka.
Zvinhu zvakafanana kana kuti zvisina kunyanya kukosha zviri kuramba zvichiwedzera kuva nenzvimbo shoma yekufambisa zvinhu.Kana chinyorwa chako chichitaura kukosha kwakafanana nedzimwe gumi uye chisina kurongeka zvakanaka, pfungwa dzeGemini dzekuisa mapoka hadzina chikonzero chekuchisimbisa. Kune rumwe rutivi, magwaro ekutanga ane mienzaniso chaiyo, data rinogoneka, uye nzwisiso yenyanzvi (EEAT) anogona kutora nzvimbo dzakakosha muzvikamu zvakananga.
Pane kugadzirisa izwi rimwe chete guru, tanga kushanda nemaboka ane dingindira.Gwaro re "kufamba kuenda kuLondon" rinofanira kutarisira mibvunzo midiki yakaita se "ndege dzinoenda kuLondon", "mahotera ari pedyo nepakati", "nzira yekubva kuHeathrow kuenda pakati", "zvekuona mumazuva matatu", "kufamba paKisimusi", nezvimwewo, imwe neimwe iine chikamu chayo chakazvimirira uye chakanyatsogadzirwa.
Kugadziriswa kwezvinhu nepfungwa kunotanga basa guruKutaura matekinoroji, mabrandi, nzvimbo dzakatarwa, nyanzvi, zvidzidzo, uye mifananidzo hakusi kushongedza: kunovandudza girafu yeruzivo inoshandiswa nemamodeli eAI kubatanidza zviri mukati mako nemisoro midiki uye mibvunzo iri pedyo.
Zvakakoshawo kutarisa pachena uye kutonga mashandisirwo ezvinyorwa zvako.Kuvhara maAI bots mu robots.txt kungaita sekunokwezva, asi kunoderedza mikana yekuti webhusaiti yako ionekwe muWeb Guide kana AI Mode citations. Kusiyana neizvi, kuvabvumira kukambaira zvinoreva kubvuma kuti zviri mukati mako zvichashandiswa kugadzira pfupiso apo kudzvanya hakusi nguva dzose kunovimbiswa.
Muchiitiko ichi, zvikwata zvakawanda zveSEO zvava kutochinja kubva pa "kungosarudzwa" kuenda ku "kusarudzwa kwehunyanzvi hweLLM neAI", kunatsa zvimiro, kuvandudza maschema uye kugadzira zvidimbu kuti zvishande semhinduro dzemodular, zviri nyore kubvisa uye kuisa muSERP itsva.
Zvese zvinoratidza kuti kusanganiswa kweWeb Guide, AI Mode, uye AI-generated Views kuchatsanangura patsva basa remawebhusaiti muhurongwa hwekutsvaga.Avo vanogadzirisa zviri mukati mavo kuti zvienderane nepfungwa dzemapoka, mibvunzo midiki, uye ruzivo rwekukurukurirana vacharamba vachionekwa uye vachiwana bhizinesi, nepo mapeji anoramba akavakirwa mumuenzaniso wekare we "ten blue links" acharasikirwa nekwavo muGoogle iri kuramba ichitongwa neAI.